Indomie Pomotion Mix

Description Seth Gooding, a best selling-writer of Marketing once said, â€Å"Marketing is a Contest for People Attention. â€Å". A simple yet meaningful quote sums up of how marketing should work. It should be leaned on a form of communication which attract people attention and further influence them to buy the product. This idea is known as Promotion. Promotion is arguably as the most important part of marketing mix. Because without any promotions, no matter how great the idea is, or how the competitive the price Is, It will be no availed.Good promotions will bring Influence ND attracting potential buyers In deciding what products they will buy. Especially, In a very competitive market conditions, even a little advantages in Promotion enough to make differences between a firms to another. Put it simply good promotion, more money. In reaching this goal a Marketing Manager has to modify and combine several different methods of Promotions which can bring maximal Influence for the c ustomer, which is called Promotion Blend. The Kyoto make a good promotion blends from different promotion methods, such as TV advertising, Social Media Publicity andSales Promotion, is to know all pros and cons, sticking to marketing objectives, and define the life cycle of product promoted. 2. Related Theories 2. 1 Definition of Promotion (J. P Cannon, Ph. D, W. D. Perpetual,Jar. And E. J. McCarthy, Basic Marketing, A global- managerial Approach, 19th) Promotion is communicating information between the seller and potential buyer or others in the channel to influence the attitudes and behavior. Promotion must be fitted In a specific target market and also has to be related with another aspect of Marketing Mix. 2. 2 Promotion Methods There are several Methods of Promotion available:Personal Selling Mass Selling Involves Communicating large numbers of customer, usually less flexible. But cheaper than personal selling. Examples of this method is Advertising which is paid Usage of media such as TV Newspaper, Billboard ETC Publicity Free or unpaid form of personal presentation of Ideas or products such as Press Releases. Other Examples Is usage of Internet, such as Internet message or links Sales Promotion It refers to activities that stimulates trial or purchases by the customer in the channels. This method is planned for faster result relative to other method.Promotion Objectives & Communications 2. 3 Promotions Objectives The ultimate objective of promotion is to encourage customer to buy the product. But 1 OFF the promotion is largely dependable to the market or the seller. For example, a product released of a well known Company will have different approach than new established one Basically there are 3 Promotion objectives that can be categorized, and each of this has different orientation. Informing objective, is more oriented to new release of a product, but persuading is largely used for competitive market, the last one reminding is suited for an establishe d brand.There are also another classification based on Action which is Called AID Model Promotion Objectives Adoption Process AID Model Informing Awareness – Interest Attention-Interest Persuading Evaluation- Trial Desire Reminding Decision-confirmation Action 2. 4 Effective Communication on Promotion Promotion is wasted if it's not communicated effectively. The main reasons for these are Noises Misinterpretation Example of Communication Process 2. 5 How Promotion Plans Blended and Integrated There are 2 types of promotion effort approaches Pushing through channel: Normal Promotion Effort.This approaches use intermediaries and emphasizes on importance of securing channels and to the final user. The Sales relates directly to retailers and wholesaler, and because of the nature of competition, usually the Company will make short arrangement that are more beneficial than the competitors to ensure retailers will buy all the product. Pulling by customer (Requesting Product) This ap proaches ensure customer to ask intermediaries the products. 2. 5. 2 Promotions blends over life cycle Promotion blends likely to change its objectives, based on the different life cycles stages Introduction: Informing about ProductsGrowth: Emphasizing in stimulating demand or persuading Maturity: Promotion should relied on mass selling or selling promotion. If firm already well established, usually it has competitive advantage- Decline: Promotion cost are lowered to prevent lost, and sales are more oriented to specific market 3. Profile brand in Indonesia and how it become irreplaceable in its market for more than 3 decades. This paper will also further explore few important examples of this brand promotion media and tools. The name of this product is Indore Indore, which is an Instant Noodle produced by Indoors SETI Maker is more than Just a brand.It's the worlds largest instant noodle manufacturer founded in 1982 by Mr. Siding Salami. It's deeply rooted as a food that binds with Indonesian Culture, with different kind of customer, rich poor, old or young, On the tallest building on Jakarta, or coldest peak in Budgeting. Indore is also distributed in more than 10 countries. Even â€Å"Indore† word has become a synonym word for Instant Noodle. For years Indore has won many award such as Most Valuable Product, Top Brand for Kids, Indonesia Best Brand Award, The Most Effective Ad, Indonesia Best Packaging Award, Encourage AssailProud Indonesia, and The Most Powerful Distribution Performance. This shows how huge the brand 4. Analysis 4. 1 Personal Selling Strategy As a famous and accomplished brand, Indore doesn't rely on Personal Selling Strategy anymore. This further shown by lack of sales or personal seller employed by Indoors 4. 2 Mass Selling Strategy Advertisement 1. Media TV In this era of consumptive and modern lifestyle, the Television is arguably the center of all media and its influence can't be ignored. So television Commercial promotion is al ways become the promotional of promotion.This is what Indoors do correctly. For example, many of the commercials of Indore has ass Length, and some of it, even pass one minute duration. This might be sounds expensive, but for a Market Leader, this kind of advertisement is to be expected. Also, there are few points of Promotion that is very well executed by Indoors n the commercial: Catchy Tagging â€Å"Monodies, seller's† is a well known tagging. This simple statement fills the objective of promotion which is Reminding. Indore has already an established brand, and there is no need to persuade or trying.Indoors choose a simple way to remind people about Indore. Also, this simple tagging will not allow any misinterpretation. Commercial As a market leader, Indies's commercial is always highlighting at the nation- acknowledgement of the product. Many of the Commercial shows the nature and culture of Indonesia. Indoors knows that Indore has become a cultured product, and thus, usi ng this as an advantages against its competitors In Introducing New type of Product When releasing new types of product. Mime Rending and Mime Cable ‘Jog, Indoors based on the uniqueness of the product.It fulfills the objective of Promotions, which are Informing and persuading the customer. 2. Bill board and Newspaper Indore doesn't rely on these types of mass selling as promotion blend. Compared to TV, the Billboard or any conventional means of Advertising is relatively low. The Numbers of billboard isn't as many as Cellophane provider or Cigarette company which are the main user of bill board. 3. Internet based promotion. Much like printed types of advertisement, Indoors also doesn't really use the internet as a mass selling advertisement. But The faceable page of Indore is quite popular.With more than 600 thousand likes. Publicity As a well known and established product, Indoors rarely used any Publicity moves such as press releases. Let also related to the type of product. Indore, which is a food brand isn't often to release new type of product. 4. 3 Sales Promotion Aimed at Final Customer Jingle Dare Contest In 2008, Indore released a contest which objective is to create its new Jingle. This contest generates many participants especially younger people and high school students. By using this contest, it sparks attention to people.Even though the numbers of participants are not necessarily reflect the number of increasing customers, but It surely generates the hype and reminds potential customer of the product. Pap Criteria Contest In 2011, a very interesting advertising Commercial from Indore aired on television and Radio. The advertisement tells us about a person story about Indore. So Indoors encourages people to send their story to email, and those who are lucky, can have their story be shown on Commercial. This also generates people attention for the Brand itself.While not many stories being made to commercial, but this sales promotion has succe ssfully, increase the attentions of customer. Online Contest Indore has also successfully create contest in Social Media, such as â€Å"Foot Barren Undermine†. This sales promotion, is targeted to younger markets. Aimed at Wholesalers Wrung Kopi Partnership In Guajarati and few other cities, If someone wants to open a wrung kopi booth. They can get discounted price if they lay a banner on their wrung Kopi. This is one of the approaches of promotion, known as Pushing, an approaches focuses on giving intermediaries facilities. Medium Bertram Peddling Indore Indoors also facilitates those Worktop Retailers to go back to hometown every idol flirt for free. This is also a way to make sure that those intermediaries have more incentives to buy Indore, not other brands. These Wholesaler oriented strategies is often become decisive and crucial. Because, many of Indore bought, isn't directly from Indoors, nor from the big retailers, but from these small retailers. By keeping good relat ionship and shares benefits with them, it will ensure that Indore will be he first choice for final customers.For years, Indore stance as the number one Instant noodle brand in Indonesia, is unquestionable. But suddenly, In 2003, Windproof release a brand named Mime Sedan. With its â€Å"Shrink† fried onion and its Massive stream of commercials, suddenly Mime Sedan is threatening Indore throne. This unprecedented entrance has caught Indore off guard. Surely and Slowly, Indore faced a fierce competitor which has taken a large chunk of the market Mime Sedan from Indoors, penetrate the market with yet simple but effective Promotion Blend: Heavy Advertising Mime sedan released many creative Advertising especially in Television.But these, Massive airings of Commercial isn't hastily made. These Commercials are often highlighting Mime Sedan superiority over other brand such as Use of Crispy Fried Onion, and thicker sauce. Also Mime Sedan successfully maximize the brand name, to make customer orientating their brand to â€Å"Sedan† which means delicious. Another key to the this promotion blend, is the one minute long Advertisements. With brand Ambassador like Paid. Mime Sedan has successfully creates â€Å"grand† feeling of its ads . Counter by Indore Finally in 2005, Indoors launches many commercials and heavy promotions to counter Mime Sedan.One minute TV commercial which objectives it for reminding people that Indore is the pioneer of Instant Noodle is shown repeatedly and many new tastiness are created . Also, sales promotion such as Jingle Contest is aired to generate attention for younger audience. The main objectives of promotion blend for Indore, is changing. It's no longer based on Reminding,because its clearly not enough but also Persuading people. Indore successfully exploits the fact that Indore has been a top of the mind product for a long time and this is a competitive advantages over mime sedan.By persuading people that Indore, is s till number one in Indonesia and with helps of massive advertising and sales promotion, the Market is slowly gained back. The shift on the market slowly changes to opposite direction towards Indore. Conclusion Indore has been a widely known brand of Instant Noodle. Even the brand of product has become a word synonym to instant noodle. As expected, nearly all of their Promotions Method and blends concentrates, not on why they should buy it, but why they souls keep buying it.As a market leader and a product at its maturity, the objective of Indoors is to keep reminding the costumer of their product. So That they won't have change of hearts and buy other brand. Their Promotion blends consist of conventional and digital means. Although it's primarily relies on TV and Radio as the main tools. Also, Indoors focused on Pushing Strategy, which oriented to wholesaler not Just end customer. But there is also a point that has to be highlighted. Because of sudden entrance of competitors, the Pr omotion blend of Indore has to be changed.This further shows, that in a good marketing Decision, right promotional decision, it will contribute directly to the longevity of the products in surviving the market. By maintaining the competitive advantage of its own brand and keeping the right promotion blend available Indore will and still is the number one in the market.

Introduction To Enrollment System Essay

INTRODUCTION Enrollment system is one of the most important and evident, not only in a university, but also in lower levels of education. An accurate and efficient enrollment records helps to ensure a good impression of the institution on possible enrollees encouraging them to matriculate in the institution. The purpose of an enrollment process is to provide a means for staffs and the faculty to write down data that are essential to enrollment. As the enrollees increase every year, the enrollment procedures become harder and harder to deal. The amount of information that needs to be jot down also increases. This only serves to slower process and confusion among the staffs and faculty. Also, unexpected problems such as loss of information may occur. A manual process of enrollment system takes more time and effort and causes delays of transaction. The unsystematic procedure of school during enrollment is now dreaded by them. Instead student enrollees have to stand and wait of finishing it in an hour or two, sometimes students are made to come back the next day or even after a week so that they can be officially enrolled. The process would also be burden for those students and parents who would line-up for hours just to get enrolled and paid. This problem will be eliminated in this proposed system. The idea behind an enrollment system is not a new concept. As enrollees increase every year, enrollment procedures become harder to deal. This will only serve to increase the problem facing enrollment that provides more easy way in enrolling. It will help their institution to have another system that will upgrade enrollment processes so as to meet the quality that their institutions are trying to meet. Technology has been a part of our daily lives. Billions of people are using computer and we need to be aware of all the things around us to respond properly. Today, the use of technology has been an effective tool on improving such kind of enrollment system. See more: how to write an introduction Enrolment system using LAN will provide the needs in storing information in a faster, more convenient way of storing files of the enrollees in a computer system. It will lessen the effort of faculty and staff in storing files of each pupil every now and then. This will also serve as information  especially for the new enrollees, transferee, and teacher in able to get access in subject, and pupils. This information here can be viewed just a second without worrying that a single file is lost. STATEMENT OF THE PROBLEM The burden of section states that the questions the researchers used in proposed study, the enrollment system of Lasam West,Central School Specifically, it seeks to answer the following questions: 1. How is the enrollment process in the institution? 2. What are the problems encountered by the assigned staff on the current enrollment process? 3. What should be done to solve the problems encountered by the staff? 4. What is the perception of the end users of the Computerized Enrollment System in terms of: a. Usability? b. Design? c. User friendliness? d. Error handling? e. Reliability? and f. Acceptability? 5. What is the overall performance level of the system as perceived by the respondents? OBJECTIVES OF THE STUDY The main objective of this study is to design and to develop a Computerized System for the enrollment of the pupils in the School. Specifically, it aims to: 1. Determine the procedures of enrolment process by the faculty and staff and their advisers of the School. 2. Identify the problems encountered by the teachers, advisers, and pupils in relation to the present procedures of enrollment. 3. Find out and provide solution to the problems encountered by the pupils, the teachers and advisers in relation to enrolment; 4. Determine the perception of the end users of the enrollment system in terms of its; a. Usability b. Design c. Error handling e. Reliability f. Acceptability 5. Verify the overall performance level of the system as perceived by the respondents; a. Usability b. Design c. Error handling e. Reliability f. Acceptability SIGNIFICANCE OF THE STUDY The main output of this study will be beneficial to the following stakeholders: The Institution. The Computerized Enrollment System will eventually raise the quality of services offered by the School. The Faculty and Staff. The system will lessen the repetitive, time-consuming enrollment records monitoring tasks of the faculty of the School. The system provides posting the names and level of pupils and automatically generates individual pupils information, list of subjects, classify pupils in their grade level. The Registrar. The system will ultimately lessen the burden of the registrar in issuing enrolment form for retrieving and storing data purposes.  The Advisers. Since the system provides list of pupils with deficiencies, this will help the advisers to identify pupils needing assistance and counseling. The Pupils. The development of the Computerized Enrollment System will make the enrollment process faster than the usual method of process and will consequently lessen enrollment time. The electronic database created with the system will eventually lessen the time. The Researcher. This study will enable the researcher to be more familiar in terms of the enrollment process of pupils particularly the transferees. Also, this will aid the developer to have more aptitude in computer programming and to have a supplementary enhancement in his skills in  analyzing and organizing information. The Future Researchers. The study will serve as a ready reference for other researchers who may wish to conduct a similar system. SCOPE AND DELIMITATION OF THE STUDY This study is focused on the design and development of a Computerized Enrollment System of each pupils enrolled at Lasam West Central School, Cabatacan East, Lasam Cagayan. The time they are admitted until they finished the grade school enrolled. 1. The proposed system is designed to accept personal information of the enrollee which includes ethnic affiliation and feeder school. 2. The system generates reports such as individual enrollment sheets of pupils, like distribution of pupils by address, age profile, minority group profile, gender profile, and enrollment data. 3. The system is designed in a local area network which will facilitate in providing an electronic database for the storage of enrollment obtained by pupils every year which will serve as basis for monitoring their enrollment information and classifying them into grade levels. 4. Servers will be managed by the assigned member of the faculty of each institute to the information of the enrollee. They will be the ones who will manage all the records of each student may it be a newcomers or transferees. 5. A full backup internally backs up the entire database, which includes part of the transaction log, so that the entire database will be recovered to the point in time at which the backup will be completed. It’s very important to analyze and understand the amount of free space required for full backup’s on the server. During a full backup, the backup operation basically copies only the data that is available in the database to the backup file. The free or unused space which was available in the database is completely discarded. The proposed automated enrollment system was purely for enrollment only. It doesn’t support any grading system. Each of the information is stored at the server where the proposed system will be LAN-Based. The system is not designed to generate ID because of the contract between the school and the photographer regarding the school’s ID’s. This study is limited only on the information provided by the Lasam West, Central School. DEFINITION OF TERMS Computer—it is the primary tool where the system will be installed. Network. It is a group of computers and other devices that are connected and share resources Performance. It is the capability or ability of a system to work along the developments. Security. The ability to prevent unauthorized access whether accidental or deliberate to programs or data. Server. This refers to the main terminal in a network. It handles and manages the operations in a network. Software. It refers to the program for a computer to work System. It refers to any collection of component elements for the network to perform a task Usability. This refers to one of the indicators of software performance which focuses on the functionality of the system and can be used by specific user to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use. User friendliness. This refers to one of the indicators of software performance which focuses on the functionality and usability of the system. Accuracy. The provision of right or agreed results or effects Design. This refers to the process of planning and problem-solving for a software solution. Error-handling. It refers to the anticipation, detection and resolution of programming, application and communication error. Enrollment form- This is a document which lists down the required subjects of the enrollee.

A Randomized Clinical Trial of Mindfulness-Based Cognitive Therapy ver Article

A Randomized Clinical Trial of Mindfulness-Based Cognitive Therapy versus Unrestricted Services for Health Anxiety A Critical Review Affiliation A critical review The article reviewed in this paper is d â€Å"A randomized clinical trial of mindfulness-based cognitive therapy versus unrestricted services for health anxiety (Hypochondriasis)† involving a study done by McManus, Surawy, Muse, Vazquez-Montes and Williams  (2012). The study was conducted to assess the influence of mindfulness-based cognitive treatment on patients with anxiety by relating the effects of MBCT when combined with additional usual amenities (unrestricted services). The research used 74 participants who were randomly picked to either MBCT adding to the US (n=36) or US alone (n=38). The participants were assessed before the intervention (MBCT) or (US), instantaneously following the intervention and one year post intervention. Independent valuations of diagnostic status, consistent self-report assessors and measures ratings of distress and severity were associated with the analysis of hypochondriasis. The results of the study indicated that MBCT participants had significantly lowered health anxiety that US participants both following the intervention. Mediational analysis indicated that the alteration in mindfulness intervened with the group modification in healthy anxiety symptoms. In that, fewer contestants assigned to MBCT than to US confirm with the principles for the identification of hypochondriasis, which occurred immediately following the intervention. The research concluded that MBCT could be used in addition to services for patients who suffer from health anxiety. The research used only 74 participants, which means that it does not give an accurate information or does not represent the United States population. Therefore, the research study has been said to be effective in patients with health anxiety it cannot be used independently. The research design used in this research study was longitudinal study, which is a correlation study that involves repeated observations over a period. In this case, the study was done for a period of two years. Although the participants were randomized, the study the researcher could conduct their research diligently without manipulating in the environment or the participants actions. The longitudinal design that was used in the research was appropriate because it allowed the researchers to distinguish the short and long-term phenomena’s when it comes to health anxiety in the United States. The study is weak in the sense that it has a small group of participants that are used to test to methods of dealing with health anxiety. Secondly, the intervals at which the results are taken is long meaning that the researchers should have should have chosen an interval of six months to ensure that they get proper information other than a one year follow up. The research design chosen by the researchers was expensive and time consuming in that, first it required the researchers to be trained before they went to observe the participants. Additionally, putting together the data might be a problem because it is collected during intervals of one year, which means that they can be distorted. Therefore, it is significant to ensure that the appropriate timing is used to ensure that the correct information is accurate. The information gained from the research can be used to help patients in the United States to deal with anxiety related issues, which can cause stress that leads to suicide. This is because mediational analysis identified that change in mindfulness helped the group changes in relation to health anxiety symptoms. Therefore, the research can play a significant role in the clinical field of psychology when it comes to dealing with health anxiety related issues. However, although MBCT cannot be sued on its own it is an additional provision for the patients with health anxiety. Reference McManus,  F., Surawy,  C., Muse,  K., Vazquez-Montes,  M., & Williams,  J.  M. (2012). A randomized clinical trial of mindfulness-based cognitive therapy versus unrestricted services for health anxiety (hypochondriasis). Journal of Consulting and Clinical Psychology, 80(5), 817-28. Retrieved from http://dx.doi.org/10.1037/a0028782

Human papillomavirus (HPV) Essay Example | Topics and Well Written Essays - 1000 words

Human papillomavirus (HPV) - Essay Example HPV only affects women. This report addresses the issue of HPV, how it affects human beings and assesses the value of vaccines available for prevention of this virus. The report is addressed to the Minister of Health. The first step that the Ministry of Health should take in addressing the issue of Human papillomavirus is to understand the virus as well as how it affects human beings. As a Minister of Health, it is inevitable to have a clear understanding of this virus. Human papillomavirus is virus from the papillomavirus family. It is sexually transmitted and is the most common STI. The virus is available in over 40 HPV types. The virus infects the genitals of both female and male. It causes a number of cancers which include cervical cancer, penis cancer, vagina cancer, vulva cancer among others. In fact, this virus causes cervical cancer, which is the second most common cancer in the world. Therefore, it is imperative that your Ministry should look into this issue and give it the weight that it deserves. Many people do not know about the virus despite being common. The reason as to why many people do not know much about it is the fact that they may not notice it when infected. About half of al l men have been infected by the virus at a given time in their life while 3 out of 4 women have had the infection. The HPVs that cause cancer are referred to as the high risk HPV. The next fact that your Ministry needs to be aware of is the manner with which the virus affects and how it spreads. First, it is necessary to note that about 5% of all cancers in the world are caused by the high risk HPV. In addition, almost all cervical cancers are caused by this virus. The types HPV 16 and HPV 18 are responsible for cervical cancer in women. Genital contact is the main method through which the virus is passed on from one person to another. It is necessary to note that the virus be passed on even between partners of the same sex if

Descartes and hinduism Essay Example | Topics and Well Written Essays - 2250 words

Descartes and hinduism - Essay Example Descartes illustrates the understanding that one thesis is core to the entire tradition that is everything behaved for the sake of certain goal. Descartes mechanistic view of the universe shows that events result from prior events as indicated in scientific theories of past events that are capable predicting future events. Moreover, he manages to show that there is dualism in interactions because mental states like beliefs and desires interact with physical states (Wall 215). In Hinduism, Self does not denote the personal self or rather the soul, which embodies and reincarnates but rather the spirit referred to as Atman. According to Wall (30) â€Å"Atman, the spirit of vision is never born and never dies†¦ never-born and eternal†¦. He does not die when the body dies†. Therefore, Atman is never a personal possession for anyone because it remains the one universal Self for all. Therefore, Atman is one often referred to as Brahman and entails the one endless consciousn ess in everything. Hindu scriptures continually show that Atman is Brahman and that a person’s Spirit is the Supreme Spirit; as well, the Self is the Supreme self. Atman illustrates that the manifested universe and everything material is an ultimate illusion when viewed from the high perspective and that Self remains a reality. Western: Descartes Descartes believes that he has to find some motive for doubting his prevailing views in order to search for strong basics for his understanding. Everything the meditator accepts as true he came to learn them from or through his senses and acknowledges that senses can deceive although with respect to small objects small or those far away because the sensory knowledge is quite sturdy. Meditation in Descartes is considered as setting the foundation where doubt is used as an influential tool and a foundation of modern skepticism. Reading the first meditation presents skeptical doubts as subject of study on their own and the idea remains that the uncertainties are not probable but a likelihood that is hard to rule out (Wall 215). Skepticism cuts through the core of the western approach and tries to offer certain groundwork of understanding and comprehending the world. On further consideration, the mediator is able to realize that even simple things can be doubted and finds it hard to keep habitual opinions and assumptions of the head. However, by doubting everything, Descartes believed he would at least be certain not to be deceived to untruth by demon (Wall 217). Considering the omnipotent God has the ability of making the conception of mathematics false. Descartes realizes that he is convinced that when dreaming he senses real objects and although present sensations may be images, he manages to indicate that even dream images result from waking experience similar to painting (Wall 215). Even when painters create imaginary creatures, the composite parts are drawn from real things and in case painters create an enti rely new thing, at least the colour within the painting is attached to real experience. Therefore, Descartes observes that even though it is possible for him to doubt combined things; he hardly doubts simple and common components from which compounds were constructed. Descartes also points out individuals can doubt studies based on composite things such as medicine, physics or even astronomy; however, Descartes

Offsite construction Essay Example | Topics and Well Written Essays - 2000 words

Offsite construction - Essay Example From this research it is clear that offsite construction refers in general to construction techniques where the some portion of the construction activity is carried out at locations outside the construction site. Pre-fabrication is another term used in the context of off-site construction. The UK Government has also coined the phrase ‘Modern Methods of Construction’ to refer to off-site construction techniques. The portions fabricated off-site are referred to as components or modules, and these are integrated into the building shell at the appropriate stage in the construction. Innovations in manufacturing technology have improved the quality and effectiveness of pre-fabricated components, and changing lifestyles and demands of the public have increased the suitability of these technologies in the house building industry. The government too has increasingly become interested in these Modern Methods of Construction as a means of providing quick and affordable solutions to meet the ever-growing demand for new housing. Various governmental organisations too have posted the latest developments, policies and programmes related to the field of off-site construction on their websites. The results and details of recent studies conducted by government agencies to compare conventional construction with off-site construction are also available on the Internet. These sources will also form a part of the study, and will help provide an understanding of the approach adopted by the administration towards the modern methods of construction.

Philosophy of Human Person Essay Example | Topics and Well Written Essays - 250 words - 2

Philosophy of Human Person - Essay Example The researcher states that Socrates investigates a number of influences about the immortality of the soul in a bid to show that there exists an afterlife with the soul dwelling after death. He does this by engaging his two friends, theSimmias and Thebans Cebes, in a debate. Among the major subjects in Phaedo is an idea that suggests the soul be immortal. Socrates presents four arguments about the soul’s immortality. The first being The Opposites Argument or Cyclical argument. This explains since the forms are external and unchanging, the soul is concerned with bringing life hence it is not supposed to die. It is also reported to be necessarily imperishable. The existence of the body as mortal through the subjection to physical death means the souls should be its opposite. Plato suggested the likeness of cold and fire with cold being imperishable and fire its exact opposite. He observed that everything came from its opposite. E.g. a tall man only becomes tall after being short before. Life being opposite to death, our analogous reason gives the thought that as the living once become dead, so should dead become living. Death and life are in a continuous cycle in a way that death is not a permanent end. The second argument is that of the theory of recollection. Humans have a non-theoretical knowledge at birth. This is to mean that the soul was in existence way before birth to help us in carrying that knowledge. The theory bears another account found in Plato’s Meno though Socrates infers previous knowledge of everything. The argument is based majorly on the fact that learning is an act of recollection of the things we knew before birth but we forgot them. We are able to judge two sticks to be equal in length but differing in width because of the innate understanding we have about equality.

English Grammar Essay Example | Topics and Well Written Essays - 750 words

English Grammar - Essay Example Through this class I have learned that no matter what I write, the piece will never reach its zenith without proper grammar. I enjoyed English class in elementary school. I don't believe that I found much inspiration in the subject because I knew it was a core class and I was expected to get the all important "A". It was not until middle school that I actually began to loose points on other tests because of poor grammar. I became aware of the importance of grammar during my first Social Studies test and lost ten points because of improper grammar. I can recall readying myself to do battle with my teacher and demanding my well earned "A" and watching my imagined victory deflate as my teacher explained to my classmate that they were lucky they did not receive a "F" because of the poor grammar on their test! Erroneously, I presumed that my grammar would improve with my widening repertoire of vocabulary. I had hoped that by writing for my school newspaper, I would be the new maven of journalistic news, not so. My grammar held me back. I found my articles being consistently edited due to my lack of grammatical skills and realized that if I did not do something about it, my grades would fall, I would be thrown off of the newspaper and fail the SAT's! I realized that any point that I tried to make in writing would be belied by horrid grammar use. It was then that I realized that grammar skills are the common denominator to all subjects. I sought tutoring in high school from my English teacher and we began from square one. Slowly but surely I gained confidence in adverbial placement. Additionally, I became determined to not rely upon the spell and grammar check feature in my computer. Obviously, I felt intimidated when I began this course. I am not a scholar, nor am I looking to be. I had expected everyone to be far more advanced than I. To prepare myself for this course, I began tutoring myself on a website called Edhelper.com. I studied acrostic poems, conjunctions, collective nouns and I began to study adjectives. Once this class began, I felt that I was starting with solid footing, but I soon came to learn that "composition" means far more than a simple name to a class. This class in English composition has taught me to compose. I have learned to take thoughts and bring them together to create a vision. As I mentioned earlier, I do not consider myself a scholar or the next Pulitzer prize winner. I do believe however, that my progress in grammar has affected my writing in a positive way not just in prose but in speech as well. I am a mature woman now. I am not a child, adolescent or young adult. My grammar usage, both written and oral gives the reader and listener respectively, their first impressions of me. I want them to be positive impressions. Grammar usage, whether we care to admit it or not, is a reflection of our intellect and our wit. This class has been the most challenging by far as applied to grammar. I am well aware of the fact that I have not mastered grammar and I am learning to proof read my work because I am a reactive writer. Nonetheless, I think this is my most successful class because I am confident in grammar usage both verbal and written. I appreciate all of the advice that I have received and the encouragement that greets me as I read my feed back

Employment Law Essay Example | Topics and Well Written Essays - 1250 words - 1

Employment Law - Essay Example The employers need to immediately respond to the complaints regarding the discrimination in a legal manner. These complaints need to be managed and handled in an effective formalized process. The line supervisors should not try to resolve these issues. The supervisors need to inform and notify the human resource professional and top management for an appropriate organizational response. First and foremost, the employer needs to evaluate the allegation of employment discrimination. The employer should involve the top management and HR professionals in this evaluation process (Mello, 2011). First of all, they need to receive and handle the complaint or allegation by asking the complaining employee about the reason behind the allegation. The management team should encourage the complaining employee to provide details in writing about the allegation. Then the management should be asked for his or her opinion to overcome the issue. The employer should strictly review this matter with the help of top management and HR professionals. Based on the complaint and allegation, the employer should try to evaluate all the insights. Then the employer should undertake an investigation process. It is the responsibility of an employer to maintain effective workplace environment within an organization. Moreover, maintaining several legislations and legal aspects will help the organization to perform its business practices without any harassment. This evaluation will help the employer to understand specific workplace behavior. However, the employers need to involve right person in this investigation process. At the end of the day, the employer should try to provide effective justice to the complaining employees based on the proper evaluation and investigation. It is responsibility of the employer to take corrective action based on the investigation to maintain legal workforce balance and ethical standard. Question 3 Employees generally apprise three different families of workplace events. They generally examine the justice of outcomes, justice of formal allocation process and justice of interpersonal transactions. Justice of outcome is known as distributive justice. Justice of formal allocation process is known as procedural justice. On the other hand, interpersonal transaction is known as interactional justice. These three justices generally tend to be co-related. These three aspects can be meaningfully treated as three key components of total fairness. This part of the essay will explain about three components. Distributive Justice The first component of justice is known as the distributive justice as it has to deal with the outcomes or allocations. This distributive justice is generally concerned with the reality that all the employees are not treated in similar

Current Trends in Human Resource Management Essay Example for Free

Current Trends in Human Resource Management Essay Technology is ubiquitous. Whether you are in the industrialized world or developing markets, a growing number of people are connecting with mobile devices like colorful cell phones and very portable computers like Apple’s iPad. This allows people to communicate across archaic boundaries within companies or externally across the world. They have instant access to information and to people. brilliant CEO’s are thinking about ways to leverage this technology explosion. Many are already experimenting with virtual teams, non-traditional workplaces, and flatter corporate structures. How will your company leverage technology? Are there ways to connect more effectively with co-workers, customers, or investors? Can access to information abet to hurry the company more effectively? Have you identified what information is necessary to your success and how it should be shared? Will you exercise an enterprise platform like SAP or Peoplesoft, or will you simply spend basic services like email and the Internet? So, the basic examine from a human resource perspective is how to utilize technology to connect people and information to your advantage. If you are not thinking about all of this, rest assured that your competitors are already experimenting with the modern technologies. originate positive that you don’t pick up left in the dust. Global Marketplace As demonstrated during the unusual downturn, worldwide economic activity is more interdependent than it ever has been in the past. Although trade has crossed borders even before the Silk Road was traveled by Marco Polo, in today’s global marketplace what happens in one country usually has a dramatic impact in another. The largest economies like the US, China, Japan, nd Europe are so interdependent that their leaders meet periodically at the G-20 summits to discuss issues of mutual interest and favorite strategies. Smaller countries that were formerly called third-world countries are now called emerging markets because they have the most robust growth. It is now also possible to do business across borders more easily using global transportation services like DHL , FedEx, and UPS. Even minute businesses have the opportunity to compete or bewitch supplies from outside their local marketplace. This is a growing trend and remarkable of the growth will be outside of the developed countries. So, how is your company positioned to participate in this growth? Can you tap into modern markets or get suppliers or contract workers at lower cost? Can you partner with other businesses or agencies in different markets at home or abroad? If you are looking for recent customers, project workers or current opportunities, then it only makes sense to believe about strategies that would allow your company to participate in the global economy. How can your company tap into the growth in the emerging markets? More specifically from an human resources perspective, can you leverage contract workers for projects or benefit staff? While this may not be feasible for every business, it might be more viable than you deem. Workers who do their job primarily at a computer can do this unbiased as well in another space or country. This is especially proper if you have the just technology platforms or exercise cloud computing. While there are security, cultural, and other issues to address, don’t let the opportunities pass you by honest because you haven’t understanding globally about your business in the past. The future is a global marketplace. deem globally. Rising Costs of Benefits In the United States, health care and succor costs generally have been rising at an unsustainable rate. modern federal health care legislation may address some issues; however, it is tranquil very likely that the costs will continue to rise. Thus, companies will be looking to shift the burden for the costs of benefits. Some of this will be shifted to the government, some will be shifted to workers, and peaceful other benefits will unbiased be chop because they are no longer affordable. Many companies have already chop their defined benefits pensions and retirement programs. Others have modified them to lower matching contributions when they aren’t making a profit. Others have shifted their health insurance to high-deductible plans which offer lower premiums, but also require workers to lift up mighty of the basic cost even when they exhaust health savings accounts. Thus the trend for many companies is to be more frugal with employee back offerings; however, other companies will consume their enhanced abet programs as a recruiting tool to attract the top talent in their industry. So each company must analyze their benefits in relation to their overall strategy to attract and support talent for their firm while balancing the overall costs of the programs. You must be able to reply the basic expect, â€Å"What is our compensation and benefits philosophy and how does if fit into our overall business strategy? Flexible Workplace The workplaces in the future will be more flexible. Once again, technology might be one of the driving considerations that makes this possible; however it is not the only factor. Younger generations are not only more accustomed to being treated differently, but in some cases examine that employers are flexible so that they can balance work-life issues. Unless there is a compelling reason for workers to be on spot during obvious hours, such as a doctor in an emergency room or a shift manager at a manufacturing facility, then employers should contemplate about how they can be more flexible in their workplaces. Allowing workers to tele-commute has both disadvantages as well as advantages, so there is not a simple legal or unsuitable retort for every company. However, design no mistake; some companies are working through these issues honest now so that they can offer flexibility for their employees that compliments their business strategies. This will be their key to attracting top talent. Demographics Demographics are definitely changing. In the United States where there is a tradition of immigration, there is a shift from the venerable white-male dominated workplace to a multi-cultural environment. This is happening at all levels from line-workers to management. Additionally, women will smash through the â€Å"glass ceiling† and rise to more senior management ranks. Beyond ethnic and gender considerations, age is also likely to play into the equation of workforce planning. Many leadership and managerial positions are now occupied by aging â€Å"baby-boomers† who will be retiring over the next five to ten years. This will inaugurate up current opportunities for younger workers, but only if they are prepared. On the other hand, some older workers will be working well past retirement age either because they haven’t saved for retirement or because they will be retained as famous employees due to their job experience. They might be willing to cease if their employer offers some flexibility like job sharing or a four-day work week. Outside of the US, industrialized nations will also need to deal with aging populations while the emerging countries will have younger workers who are involved to allotment in a more affluent lifestyle. Thus, CEO’s and HR managers are thinking about ways that their workforce will change in the next few years. Will you have ample leaders to replace aging baby-boomers? Will you need to relate younger workers to transfer the institutional knowledge that is currently retained by your more experienced staff? How will your company retract advantage of shifts to a more diverse workforce? These are all very famous questions that must have an reply if your firm is going to thrive in the future. Looking into the future is hard to do, especially in the 21st Century, but trends offer some clues. We live in a more complex and interconnect world. Events in one allotment of the world are speedily news everywhere over the internet, cable TV and mobile phones. Although it is an exaggeration to say that the gentle flutter from a butterfly’s glide in Asia can result in a hurricane on the other side of the globe, we seek the far reaching effects from events in one plot to other regions that would not have known about them in the past. Thus, it is notable to ogle for trends that will impact our world. If you can capitalize on the changes that result from the trends, then you can prepare to either pick advantage of them or minimize their despicable impact. These five trends in human resources trends are already impacting the diagram we do business. They will definitely continue to impact our world, and it is up to you to figure out how to leverage them to your advantage.

The Maori Religion And Rituals Of Various Cultures Religion Essay

The Maori Religion And Rituals Of Various Cultures Religion Essay This essay discusses the Maori religion and variety of culture of the indigenous Maori community. It also discusses the death rites and the rituals of various Maori cultures, for instance, the marriage, death and birth rites and rituals among others. Starting with the rich Maori religion Russell (2006) points out, that the Maori people believe in the existence of spiritual beings and a supreme supernatural being called lo. They believed that lo is only revealed to those who have reached a particular level of class preferable the most learned in the Maorisà ¢Ã¢â€š ¬Ã¢â€ž ¢ society. But all of them regardless of class or age believe in the existence of eight gods whose parents are called Rangi and papa. There is gods of the forests and the forefathers called Tane. There is the god of sea called tangaroa. There is the god of agriculture and peace known as rongo. They also have god of weather and god of the uncultivated food known as Tawhitimateo and Haumia respectively (Keith, 1980). The Maoris also have god for earthquakes that is called Ruaumoko .Their belief in the existence of darkness and evil makes them to believe in the existence of the god that caused the same known as Whiro (Russell, 2006). There is also a special god for war who is also responsible for the invention of the snares and digging sticks. On the other hand, each Maori tribe had a special god for war. The gods for war were useful when the tribes went for war. Apart from the war gods, each Maori family had family gods and spirits. The family spirits had their origin from the dead, abortions or miscarriages (Siers, 1976). In the Maori religion there is association with the visible symbols that has a natural phenomenon. These symbols are the rainbow, the comets, trees and even stones. Living creatures such as birds, fish and lizards also have a connotation in their religion. There is also carving of gods either from sticks or stones that are worshipped. The Maori have god families. Another important aspect of the Maori culture is on the death and funeral rituals. The dead body that is known as tupapaku is traditionally preserved and kept in a special meeting place called marae. The body has to stay for three consecutive days in this house and the body is never to be left alone even though the coffin is usually left open till the burial day. The mourning period is occasioned by wailings from the women and speeches are made in Maori language (Keith, 1980). Orupa that is the cemetery is adjacent to the marae. According to Siers (1976) those who view the body are required to wash their hands afterwards using water or bread that is usually at the exit In Maori culture the burial and funeral rituals of important people are carried with pomp as they believe that these people will send protective spirits afterwards. For example, the death and funeral ritual of a chief is characterized by immense decoration of the body using feathers. The skulls of the enemies are placed at the feet, while all the remains of the ancestors are put at the head. On the poles next to the body there is heads of the enemies. During the mourning period, relatives of the dead are not allowed to touch food using their hands but they are fed by their relatives, friends or members of the tribe. They just have to open their lower jaws and food tossed into it. In showing their sorrow people cut their bodies using shells and the profound bleeding is symbolic for the immense loss incurred by the bereaved (Russell, 1996). According to Keith (1980), on the burial day the chief have to be buried with all things that are valuable in the Maori community. He also points out that, the burial of the dead does not end with the first burial but there is the second burial known a secondary burial. In the second burial, the remains of the dead are removed from their primary burial place. These bones are then cleaned and painted with red ochre. The remains are then taken from village to village for a second mourning and later buried this time round in a sacred place (Keith, 1980). Another important culture among the Maori is the welcoming culture that is characterized by a number of rituals. This culture was called marae by the Maori people (Siers, 1976). During this ceremony women perform oratories called karanga. According to Keith (1980), the karangas are done in Maori language and these oratories are both educative as well as entertaining. Russell (1996) says that, after the karangas there are formal speeches from the host. These speeches are known as whaikorero. A song called waiata is sung by various groups immediately after the speeches. Gift giving is another important occasion during the welcoming culture. The gifts also known as koha are given out followed by karanga. Russell (2006) points out another symbolic ritual in the welcoming culture as the pressing of the noses, also known as hongi which is a sign of appreciation. To mark the end of the ceremony, a meal called hakari is usually shared (Siers, 1976) According to Keith (1980) the third culture with rituals in the Maori community is the marriage and wedding ceremony. In choosing partners members of the opposite sex can either choose their partners or the partners chosen for them by the elders. But the female can turn down the advances of the opposite sex by putting a mark on their forehead called atahu. Courtship generally varied in the Maori culture in that, some tribes simply proposed by capturing the potential bride. This tactics sometimes turn violent. In Maori marriage, adultery was heavily punishable. The punishment was in form of plundering the homes of the couple. Divorce was not ruled out. It was ritually carried out using water (Siers, 1976). The wedding usually takes place in the marae and during this ceremony a relative of the groom challenges the father of the bride to come forward for a fight. The father of the bride approaches the relative of the groom as if he is ready for a fight but instead stretches his hand and greets the challenger (Keith, 1980). Another culture of the Maori is the birth culture and the rituals that accompany it. Russell (1996) says that, the Maori women control the birth process but it is the midwives known as the tohunga who have control on the conception, abortion, birth and parenting. The women has to follow strict guidelines from the tohunga and during the delivery time, women deliver either in squatting or standing positions with minimal support offered on request. The Maori women either gave birth in an open place away from the main dwelling or in a temporary structure made for the same and were burnt at the end of it. This temporary structure was called whare kohanga or simply the nest place (Keith, 1980). The nest place was meant for high ranking women on their first deliveries. The placenta is usually buried. According to Siers there is an important ritual rite called tihe that is usually performed during child birth. It is a form of baptism that resembles the modern mode of baptism in Christianity. In most cases, there is chanting and singing to welcome the newborn baby. Gifts are also given out by the family members. Giving the Maori culture without giving the type of food, their economic activities, clothing and the traditional Maori culture will not make the discussion on the Maori culture, religion and rituals complete, therefore these aspects will be mentioned on the preceding paragraphs. Keith (1980) points out that, the economic activities of the Maori culture vary with the location. He says that they are hunters, gatherers, and farmers. They hunt birds such as pigeons, ducks, and rat among others. Those that live along the coastal lines hunt grubs, earthworms, fish, shellfish, and sometimes whales. The Maoris use dogs for hunting purposes and the Maori are said to be cannibals thus thy also survived through eating each other (Keith, 1980). Russell (1996) says that on art, the Maori has paintings and weavings mostly done by women. The indigenous Maori is characterized by group performance called kappa haka. There is also oratory that is authentic and has both entertaining and educative influence. The clothing is accompanied with tattooing of faces where women tattooed their lips and chins a method called ta ngutu. The tattooing was done either through piercing or pigmentation of various body parts (Keith, 1980) Siers (1976) says that in the traditional Maori culture, society is segregated into small villages called kainga. These villages contain members of one of more members of a tribe usually called hapu. The kainga varies in sizes depending on productivity and population density of the regions. There are also villages that are fortified called pa. Each village has a store called pataka where war weapons, fishing gear and preserved foods are stored. The villages also have well decorated houses called whare whakairo which were for indoor meetings and entertainment of guests In conclusion the rich indigenous culture of the Maori has been greatly influenced by modernity leading to some aspects being eroded. Has a result the Maori culture and religion has changed in the recent past (Keith, 1980).

Discuss How Carol Ann Duffy Makes Effective Use Of Metaphor. Essay

Discuss How Carol Ann Duffy Makes Effective Use Of Metaphor. In ‘Valentine’, Carol Ann Duffy uses metaphors to illustrate and attempt to explain the complex subject of love. ‘Valentine’ is a very poignant, meaningful poem which is on a very personal level with C.A.D. It seems as if she is drawing on personal experiences. The general tone of the poem appears to be one of bitterness and resentment. Forceful comments such as, ‘†¦Here..’ and ‘†¦Take it†¦Ã¢â‚¬â„¢ suggest that she still holds hidden anger towards the events from which she is drawing her memories. The main metaphor that she uses is of course an onion. She uses an onion to compare the different aspects of love in a number of ways. In the first instance of C.A.D’s use of an onion she uses it to compare the fact that both an onion and love have many layers. She proposes that this is a huge similarity between the two apparently unrelated objects. Secondly, C.A.D uses the onion’s shape and colour to reflect how life changing love can be. She describes the onion as ‘†¦a moon wrapped in brown paper†¦Ã¢â‚¬â„¢ What she means by this is that love can light up your heart but that it often becomes clouded by other issues and problems- the brown paper symbolizes the ‘barrier’. In another way, the brown paper could symbolize boundaries people sometimes erect because they are scared or cynical. C.A.D. seems to be cynical about love-all throughout the poem she seems to want to escape the clichà ©s and what most people would consider as romance. Perhaps this may be because she has had a bad experience of love which she has then illustrated through words in her poem. Just after this she states ‘†¦it promises light..’ which means that C.A.D is suggesting that sometimes a... ...reak. In the final stanza, C.A.D writes, ‘†¦the air tasted of electricity..’ She is referring to the charged atmosphere caused by adolescent hormones. Obviously the classroom is going to be full of hormones because of all the children. Another reference to the heavily charged atmosphere is, ‘†¦the heavy, sexy sky..’ which just supports the atmosphere being hormonally charged. Carol Ann Duffy’s use of metaphors is very effective and illustrative-it causes readers to form subconscious links between objects which in reality are apparently unrelated. Without the use of metaphors, her poems would be entirely different and I am not sure they would be as flowing or as descriptive. The metaphors are often the basis upon which C.A.D’s descriptions are built. She uses them to great effect by blending and layering metaphors with other adjectives and descriptions.

West Side Story Essay -- essays research papers

West Side Story   Ã‚  Ã‚  Ã‚  Ã‚  In this musical, it uses several types of narratives, for example, after the fight between the Jets and Puerto Ricans, after the police leave, they enter the ally and the girl is begging to join the gang saying how much she wants to fight is a part of narrative sexuality (B 34). The girl is more of a tom boy who wants to be like one of the guys.   Ã‚  Ã‚  Ã‚  Ã‚  Also, in the West Side Story, it uses many camera angles and distances. One example is the high-angle shot (B 49). In the very beginning the camera shows an overview of the West Side. I think that is shows this because it gives the audience a perspective on how large the West Side is. It also shows a distance shot (B 49) when the police arrive to the fight scene where the...

Societal Corruption in The Broken Jug by Heinrich Von Kleist Essay

The Broken Jug is a comedy, written by Heinrich Von Kleist in the Eighteenth century, which is centered on the theme of injustices in society. The play reveals the scandalous affairs of a corrupt legal system, in which the judge, a traditional symbolic figure of peace and nobility and social equality, is instead exposed as an incarnate form of a morally corrupt and perverse society. Each of the plays major characters are therefore created as figures that serve as implicit representations of Kleist's moral and political views. In The Broken Jug, Kleist constructs a literary structure in which symbolism plays a crucial role in defining the essential nature of the play. As a result of this structure, we often see discrepancies between the "real and symbolic" themes in the play. Kleist constructs the play and its characters around superficial appearances that later reveal their symbolic or "real" nature. A consistent theme in Kleist's work is that of trust and this aspect is figured prominently throughout the comedy. Kleist maintains a strong belief that all genuine human relationships should be based upon feelings expressed in the form of unquestioning confidence. This is because feelings derived from reason and rational, serve merely to deceive and create a false sensual experience that is not real. Emotional experiences that originate from the heart, however, cannot be deceived and are therefore authentic and real. Kleist therefore uses a form of juxtaposition in the play to create an almost irreconcilable tension between the idealistic notions of emotional freedom and that of determinism, which is defined by a sense of total and rational order. His work poses a paradox between the contradicting ideas on freedom and r... ...clever human being whose imagination enables him to escape the net of lies and excuses which he has, often deliberately, constructed. Operating from the "will to power" of his individual desires, Adam is driven by his desire for the young woman and eventually finds himself caught in the determinisms of the law and society. In addition to being an ambiguous symbol of a young woman's (potentially) lost reputation, the broken jug becomes a symbol of the "vessel" of the community that is being cracked by the self-centered actions of individuals. The jug is therefore crucial to an understanding of Eve's personality and to the re-attainment of some moral balance. In the final scene, The Broken Jug resorts to the traditional conclusion of marriage. Ruprecht asks for and receives Eve's forgiveness. Kleist uses their relationship to exhibit issues of individual freedom.

British Airways World Cargo

British Airways World Cargo is one of the leading cargo airlines in the world, carrying freight, mail and courier traffic to 200 destinations in more than 80 countries. The BA network and freighter programme make it one of the largest single carrier networks, with a reliable schedule, same day connections between most continents and destinations, and extensive road connections. They have developed a portfolio of products that meet their customer’s needs. Their experienced operational and commercial teams worldwide take pride in delivering high levels of performance and customer care.The business is administratively divided into geographical regions based in: North America; Central and Latin America (plus Spain); Western Europe; North and Eastern Europe (plus the Eastern Mediterranean); Africa, the Gulf States and India; and Asia Pacific. Autonomous, but not independent, business units reflect functional differences such as cargo, engineering and maintenance, and the recently f ormed UK regional airline, CitiExpress. The group corporate and operating headquarters are located at Heathrow Airport in the UK. Over 61,000 staff were employed by the group worldwide in 2001/2002, 81% of them based in the UK.In 2001 and 2002 the global airline industry experienced a sharp reversal of fortunes. This was caused by the severe wo0rld economic slowdown combined with the impact of terrorist attacks in the US on 11 September 2001. These factors were compounded by the subsequent uncertain geographical; environment and the rise of serious competition from the introduction of the ‘no frills’ airlines. In response BA Background 2 was forced to review the ‘future size and shape’ of all aspects of its business. The review was expected to reduce employment by 13,000 by September 2003.Current employment after the ongoing process of rationalization across Europe and the UK is around 45,000, with operations in Germany, Austria, France, Spain, Portugal, It aly, Belgium, Luxembourg, the Netherlands, Greece, Denmark, Sweden, Norway, Finland and Ireland. Many of the ‘station’ in Europe, however, employ small numbers of people. Some, like Finland, have fewer than 10 people. The UK employment numbers and practices therefore tend to dominate practices and culture throughout the group. In the UK, industrial relations traditions and culture are rooted in a strong trade union presence in what was once a public sector organisation.Over 70% of UK employees are trade union members and more than 95% are covered by the terms of formal collection agreements. Amicus – AEEU, Amicus – MSF, BALPA (British airline pilots association), Cabin Crew ‘89, GMB and TGWU are the recognized trades unions. National bargaining is facilitated by a number of formal structures for negotiation and consultation, ranging from local sectional ‘panels’ to the British Airways Trade Union Council, recently renamed the ‘Nati onal negotiation forum’ (NNF), where trade union officers meet the Executive management every month.A history of largely conflictual relations continues to exert an influence on attitudes and opinions, en gendering suspicions of motives and resistance to change. Management Background 3 describes its overriding approach to IR as ‘tactical’, taking a ‘partnership’ approach ‘when it works’ and a ‘management’ of the trades unions while admitting varying degrees of representatives in France and employee representatives in Germany and most other countries. In Italy the group operates stations in Rome and Milan as wholly owned units of the core airline business with about 220 employees.Until recently CISL was the only trade union representing BA staff in Italy, but recently UGL, CGIL and UIL are also represented. The wider representation of unions has led to better information although consultation remains essentially ‘after- the-fact’, with trade union represent5ation sensitive to attempts to bypass any union involvement. Managerial Aspects The group corporate and operating headquarters are located at Heathrow Airport in the UK. Over 61,000 staff were employed by the group worldwide in 2001/2002, 81% of them based in the UK.Currently employment after the ongoing process of rationalization across Europe and the UK is around 45,000, with operations in Germany, Austria, France, Spain, Portugal, Italy, Belgium, Luxembourg, the Netherlands, Greece, Denmark, Sweden, Norway, Finland and Ireland. Many of the ‘station’ in Europe, however, employ small numbers of people. Managerial Aspects 4 Some, like Finland, have fewer than 10 people. The UK employment numbers and practices therefore tend to dominate practices and culture throughout the group. THE EWCBritish Airways world Cargo EWC was established within the definitions and under the scope of Article 13 of the EC Directive of 1994 – 95 after some conflict between management and the trade unions. Management initially resisted the inclusion of the UK. Negotiations took place principally between senior representatives of the UK trade unions and senior European and HR management, with some employee representatives from the major European countries. They concluded the agreement in September 1996. Legal advice sought by the company resulted in the EWC being concluded under Belgian law.However, the BA EWC remains highly ‘UK- centric’ with the largest number of representatives, and meetings held at corporate head office at Heathrow. To maintain a European balance UK employee representatives are ineligible for the position of employee chair or spokesperson. Only the deputy position may be held by a UK representative. The agreement was initially concluded for a fixed term of two years from 18 September 1996, to become a non-fixed term agreement automatically after the initial two-year period. Either side may terminate the agreement with six months’ notice.Under the agreement, BA group: Managerial Aspects 5 †¦. recognizes the value of information and the consultation of its employees in conducting the management of the company and also recognizes the need for employees to be informed and consulted on the activities of the group. The BA EWC will deal with issues related to the structures of the British airways group as a whole, its performance and any decision influencing more than one country. In its meetings, the BA EWC will focus principally on the performance of British Airways (and in particular on relevant European Operations), e.g. relevant to trans-national employees. The agreement covers the entire employed workforce of the BA group in at least all EEA countries. A formula laid down in the agreement results in a total of 21 employee representatives, six of whom represent the UK. There are insufficient employees in any other Member state to trigger the 10% of the comm unity-scale undertaking requirement for an additional representative. Therefore the distribution of representatives remains as follows:EWC representations currently comprise 16 men and five women (none from the UK) and do not reflect the diverse racial and ethnic groups employed, particularly at Heathrow. There is, however, a representative of all functions across the airline, including pilots, cabin crew, engineering, group handling, sales and check-in personnel. Key features of the agreement are: ? It is without prejudice to the existing information and consultation structures existing at national level; ? It recognizes the need to develop dialogue and mutual understanding between management and employees on the transnational aspects of the group;? Provision for extraordinary meetings to be convened no later than 10 working days after the company announces significant transnational changes such as mergers, relocations, collective redundancies or restructuring – the spokespe rson or deputy to be informed the same day as the announcement is made; ? Representation for each establishment or group of establishments per Member State with a formula for addition al mandates according to the percentage of total employees of the group ( current ensuring a majority for the UK);? The BA EWC will be chaired by a BA representative of senior management level or above or above with European responsibilities or his or her deputy; Managerial Aspects 7 ? Central management will be represented by appropriate BA managers or their nominated deputies; ? Assistance for the employee side from two of their own experts at the preparatory meeting, the general meeting and the following meetings, and the facility to co-opt other persons as may be agreed from time to time; ? Employee representatives to serve normally for a period of three years;? Two meetings per year, normally within one month of the announcement of BA’s half-yearly and end of year results; ? The secretariat is responsible for coordinating the agenda, advising all parties, preparing and distributing the minutes; ? Employee representatives have to appoint a spokesperson ‘to be a point of reference for the chairman; ? The working language of the BA EWC in English, with facilities for translation available if necessary; ? There are arrangements for time off from normal duties for employee representatives to attend meetings, attend agreed training courses and for minimum necessary traveling time;? The BA EWC meeting will normally last three hours with facilities available for employee representatives and their experts and agreed co-optees to meet the day before the general meeting, and the afternoon after the general meeting; Managerial Aspects 8 ? Confidentially applies to information supplied as such by management, with the obligation continuing after the representatives’ terms of office and any breach considered a disciplinary offence; ? Management are entitled not to provi de information deemed confidential or prejudicial to any other party;? A joint written statement outlining the key points arising from the meeting will be circulated by the secretariat to all appropriate locations for onward briefing. Since its inception the EWC has met twice per year. If required, extraordinary meetings could be called, but only on management’s initiative in the event of level developments of the magnitude of 11 September 2001. after this event some meetings were called but these only involved members of a select committee called â€Å"the bureau†. All full general meeting is considered unwieldy and too difficult to convene at short notice.Furthermore the established information and consultation machinery would in most cases be considered most appropriate to handle corporate wide issues in extraordinary circumstances. In any cases management would be required to inform and consult via the NNF. For example during the course of this research the war wit h Iraq was taking places. The company chose to raise issues relating to the war at a meeting of the NNF, to which the employee spokesperson (or chair) was invited. The bureau is not formalized in the EWC agreement, but was established some 18 month to two years later.When it was recognized that there were some more detailed Managerial Aspects 9 discussions that needed to take place that could not be effectively handled by the larger form. It is a selected committee of management and employee representatives, normally comprising seven to nine people, including the EWC chair (a senior European manager), the employee chair (a Dane), and his deputy and a senior HR manager. A total of four employee representatives plus two experts might attend meetings. Unlike the full EWC the bureau tends to reflect a more European bias with more employee representatives and managers from Europe.The bureau has two meetings per year, in addition to the full EWC meetings, but members may communicate more frequently as required. Mission Statement To develop a portfolio of products that meet customers’ needs and delivering high levels of performance and customer care. Resources Employees Current employment after the ongoing process of rationalization across Europe and the UK is around 45,000. the UK employment numbers and practice therefore tend to dominate practices and culture throughout the group. EDI Business Resources 10 EDI Business continues to enhance the provision of customer service within the air cargo industry.British Airways World Cargo uses this technology to: 1. Receive and transmit air way bill data by EDI (Electronic Data Interchange) 2. Receive and transmit house air way bill data by EDI to customs authorities. 3. Receive and process freight. 4. Deliver automated notification of the receipt of freight. 5. Track and trace freight from the airport of origin to the airport of destination using barcode technology. 6. Improve transparency of performance measurement to customers. Main Airports Served British Airways World cargo has an extensive global network.Major airports served within the UK include: London Heathrow, London Gatwick and Manchester. With stations spanning six continents, there is an integrated flight and trucking capability that enables it cover 200 destinations in over 80 countries. Number and type of aircraft The British Airways World Cargo has a total of 32 Boeing 757-with a capacity of 195 passengers, a range of up to 3,429miles and two Rolls Royce engines –in its fleet. Other aircrafts include: Boeing 737,777,747-400,767,757-200F, 747-200F,747-400F, Airbus A319, Airbus A320, DC8-54F, and MD11F.Operations 11 Operations The British Airways World Cargo has a freighter programme that makes it one of the largest single carrier networks, with a reliable schedule, same day connections between most continent and destinations and extensive road connections. It is operated by the EDI (Electronic Data Interchange) which faci lities the receival and transmittal of airway bill data, house airway bill data, delivering of automated notification of receipt of freight, track and trace freight and improve transparency of performance measurement to customers.Markets served included operations in the UK and across Europe. The type of cargo are limited to freight , mail and courier traffic. At the export is weighed and security screened ( X-rayed) and a security certificate is issued. At many locations, BAWC employs a handling agents to accept goods for carriage and accepts payments on its behalf. Once freight is cleared, the customer has to go to the import office at the destination station with a photographic proof of identify (driving licence or passport, or similar according to local regulations) and details of the goods e. g a copy of the airway bill.It is unlikely that BWAC, or its agents would be able to correctly identify the goods without the number of the air way bill. Business Relationship 12 Business Relationship Cargo 2000 CARGO 2000 is an IATA special interest group of airlines and forwarders, setup in 1997, with the aim of setting new standards for the air cargo industry. This group identifies a need to make the process of moving cargo from A to B much more efficient. Research carried out by IATA in 1997 on unitized point freight showed that goods took as long to travel in 1997 as they haf done 25 years previously.The group agreed that the number of steps in the process had to be simplified and supported by accurate information exchange between airlines, forwarders and shippers. The Cargo 2000 group tackled this by creating the Master Operating Plan (MOP) which defined a streamlined door to door process with specific information checkpoints. The MOP introduced the concept of the route map- the prediction of the journey the freight is expected to take, based upon the booking parameters, which is then validated against actual operational data provided by the airlines and forwar ders.Cargo 2000 is working to a phased implementation programme: Phase 1 Airport to Airport- Shipment Planning and Tracking at Master Air waybill level Phase 2 Door to Door- Shipment Plannin g and Tracking at House Air waybill level Phase 3 Door to Door- Shipment Planning and Tracking at individual piece level- Document Tracking. Business Relationship 13 Benefit to Customers As Cargo members, British Airways World Cargo will: Ensure the Cargo 2000 processes relating to the carriage of air cargo are followed Monitor our performance against the standards set by Cargo 2000Integrate the quality standards set by Cargo 2000 with our own systems and policies Benchmark our performance results and implement procedures to continually review and improve our service standards Aim to achieve accreditation by meeting the criteria specified by cargo 2000 within each phase. British Airways World cargo has been involved with, and participated in the cargo 2000 group since its creation and fully supp orts the objectives and initiatives of the group. Comments The BAWC agenda, focuses on company results and strategy, including items such as plans for aircraft and how management perceive the future of some sectors.Concerns that the company has for south America have been raised as these will inevitably result in some cutbacks in operations in this area. Competition of the North Altantic routes, cutbacks in the USA as a result of the war, and how the company can complete for corporate business, are issues for discussion. Discussion in meetings is not and will not be con fined to BA in Europe, but will encompass the global context for operations. Changes made in the engineering services that affected people working in engineering across Europe were an example of this.The process of consultation had to respect national representative structure and procedures and therefore consultations would always take place at works councils across Europe- particularly in Germany and at the UK trade s union panels and forums, before any discussion could take place at the EWC. Future plans/developments 14 Future plans/developments Management’s aim to provide full and high –level information on transnational issues has evinced a level of empathy from the employee side of the company.While management effectively controls the EWC process there is nonetheless an evident maturation on the employee side with members attempting to make a positive and ‘professional’ input. Crossover communication channels between negotiation forums and the EWC are suggested by management and the employee side both within and outside the EWC, as desirable future developments to enable the EWC to have more relevance and to limit the current duplication of consultation activities.The employee respondents would also welcome more opportunities for employee- only meetings. It is not thought that EU enlargement will significantly affect the BAEWC other than adding to its size and bur eaucracy, possible making it more unwieldy. In consequences the smaller bureau might assume a more emphatic and vigorous role. The UK representatives will still make up the largest national group with the EWC and continue their current dominance.It is hoped that the training currently planned for employee representatives will help new members quickly assume their roles and contribute regardless of their culture. The nature of the industry ensures that English will remain the preferred language. References 1. www. eurofound. eu. int 2. Europe Foundation for the Improvement of Living and Working conditions, 2005. 3. BALPA, British Airtime and Pilots Association Journal 2005. 4. EC Directive, Article 13, 1994 – 1995 5. Amicus – AEEU, Journal 2003 6. IATA Journal, 1997. International Air Transport Association

Different Style of Learning

Different Styles of Learning By Jason D. Himel COLL100 DO41 WIN 13 American Military University Maureen Horowitz As individuals I found we all learn in many different ways. You have from people learning on-line while other attends a class room environment. Some people are hands on learners while others can read an assignment and retain the information very well. When I first started this exercise I thought to myself how I learn the material I am trying to obtain. After taking all four of the surveys and completing the exercises I found it very interesting the breakdown of my learner abilities.In all the styles and ways of learning I found that I am a visual learner. As a visual learner I prefer hands on training, taking lots of notes, and visual seeing the big picture and then breaking down the picture while trying to understand how it all comes together. But being a visual learner doesn’t really stop here. I decided to go further into detail to see what a visual learner means to me. I have decided to seek a college degree to prepare myself for the future and prepare myself for the new chapter in life. I only have about two years remaining in the military and a few courses left to complete my bachelor degree.My supervisor a few weeks ago sat down with me really broke it down for me and helps me understand time management and finding time to finish my degree. She pretty much gave me a more time so I can finish my education. A challenge I am willing to accept. Despite me working full time and many long hours I decided to attend on-line classes. Considering surveys taken; on-line courses is one of my weaknesses since how I prefer eyes on and hands on training but through the proper motivation and dedication I can overcome my weakness and make it my strength. This I hope I am able to overcome and do extremely well.As I was doing the exercises I found two of which most interesting and yet I totally agree was from the learning styles and strategies website and the learning style preference website. My learning style is sequential and global learner and my style of preference was a kinesthetic learner. According to Felder & Soloman, a sequential learner tends to gain understanding in linear steps, with each step following logically from the previous one. Global learners tend to learn in large jumps, absorbing material almost randomly without seeing connections, and then suddenly â€Å"getting it.Retrieved from http://www4. ncsu. edu/unity/lockers/users/f/felder/public/ILSdir/styles. htm. In The Center for New Discoveries in Learning, a kinesthetic learner we prefer to be a hands-on learner and most likely love to move around frequently, like athletics, and to build things with your hands. Be grateful for your talents and also, it is important to know that most company and school environments cater to people whose highest learning style preference is visual. Retrieved from http://www. howtolearn. com/quiz-results? id=34681D5B-149A-D43E-1E F8-212F30D45B44&source=HTL. In conclusion, now I have a better understanding on my particular learning styles and habits I believe in can improve on areas that I may be weak at by taking it upon myself by learning other styles individuals have mastered. This will help me more effectively interact, while also increasing my learning potential because I can learn from other individuals. Knowledge truly is power, and the more I acquire, and the more I can learn from myself and other people, the better off I will be.

Coco Chanel’s Influence on the Apparel Industry Essay

Coco Chanel’s influence in the fashion industry began over a century ago during the 1920’s. Chanel embraced the essence of the â€Å"Roaring Twenties† which was all about becoming â€Å"someone† and separating yourself from the old and beginning a new life. Chanel focused on the newly found needs and desires of women and designed her fashion around what women had wanted. Not only did Coco Chanel pave the way for modern fashion, she also created innovative ideas using fabrics that were traditionally used for menswear. These fabrics were incredibly durable which allowed Chanel to construct new designs with less fabric than what would have been traditionally used. One of the major fabrics that Chanel included in her lines again and again was wool jersey. This fabric is comfortable and easy fitting, but at that time, had not been considered suitable for fashionable clothing. This was an incredible influence that Chanel had in the fashion industry because she s howed the world that wool jersey’s can be used in fashionable clothing. Coco Chanel also had created a modern spin on embroidery for women’s clothing. Instead of using more fabric, such as lace, Chanel decided to decorate the clothing using beading and embroidery. Coco Chanel also frequently accessorized her clothing with multiple strands of pearls, quilted handbags, sling-back ivory pumps with black toes and of course, her combination of jewels with sportswear. All of these accessories are still used to accentuate Chanel’s clothing present day and have also set Coco Chanel’s clothing apart from the rest from the very start. Chanel also changed the way women’s clothing looked on women. Prior to the innovation of Coco Chanel, a women’s body was split into two halves—upper and lower. Chanel modified this and found continuity and symmetry throughout the entire torso. Chanel is also known for â€Å"letting go of the waistline† and created the style which we currently see in fashion. This in itself shows how Coco Chanel has changed the fashion industry forever. Chanel created the â€Å"flapper look†, which we all think of when we think of the Roaring Twenties. The â€Å"flapper look† was defined by its masculine influence, which incredibly popular throughout the 1920’s. Coco Chanel became an icon in the 1920’s, and every woman wanted to be just like her. Coco Chanel became very slender and long, which caused all of her clients to lose weight. This is how the â€Å"boyish frame† of women’s bodies became popular in the 1920’s. Coco Chanel also cut off all of her long hair to create a classic bob. This caused Coco Chanel to look even more boyish. All of her clients soon adopted the hairstyle themselves, which caused Chanel to also have been responsible for the popularity of the bobbed haircut of the 1920’s. Because Chanel paved the way in the physical appearance of women throughout the Roaring Twenties, Coco Chanel designed her dresses to be fitted for slimness and length, included with a dropped waistline. Chanel’s biggest influence in the fashion industry is how she drastically changed the length of skirts worn by women in the early 1920’s. Shortly after the introduction of shorter skirts, Chanel developed the ever so popular â€Å"little black dress†. This became an essential garment for every woman to own, in the past, and present day. The development and introduction of the little black dress into society had the most powerful impact than any other garment ever introduced. This gave women a go-to outfit for all times, whether it was for work, a dinner, or a more casual look. The Chanel style hasn’t changed since the designer began designing clothing. Currently, the Chanel style still holds the traditional and classic â€Å"French chic† with a menswear feel through texture and fabric. The innovative ideas of the late Coco Chanel has paved the way not only through modern fashion, but has also created what we now consider a â€Å"classic† look. This can be seen as true because the Chanel look is the perfect go-to and will never go out of style. The classic Chanel style has been in style for over 100 years, which shows how influential the designer was. Chanel’s style are still relevant today with women all over the world purchasing the â€Å"little black dress† and tweed suits, which Chanel made famous. Chanel impacted the apparel industry in the most powerful way  possible—she defined the classic look, which will never go out of style. This shows how Coco Chanel has not only influenced the world of fashion, but that she is one of the most influential people in the fashion industry. It has been well over a century since her introduction in the fashion industry, and her name still lives on—stronger than ever.

Leadership Characteristics Essay

Abstract Today, in our society, especially in healthcare, the word leadership is on everyone’s mind. Finding good leaders has become one of the highest priorities in large and small organizations. But how we define leadership and what should we be looking for in a good leader will be the questions we explore in this paper. This paper is meant to be a summarized reflection of my thoughts and beliefs on leadership. It will evaluate where I stand at the beginning of this course with regard to the characteristics of leadership I possess. It will explore some of the realities that confront leaders within the healthcare industry. It will examine some of my past experiences, personal and professional, in order to learn who I am as a leader and where I need to go to be an effective leader. key word: self awareness, leadership, realities In the 21st century when globalization and open business opportunity among countries has created an atmosphere of either flourish or perish, the necessity of dynamic and effective leadership is gaining prime importance all over the world. Successful leaders are becoming the scarcest resource of any business enterprise. Over the past years the health care industry has evolved putting more pressure on the health care leaders of today. Success in the long run for these leaders can be insured only through effective leadership. William Shakespeare once said, â€Å"To be or not to be that is the question†. The question every inspiring leader in today’s society must ask of themselves. Leadership according to Northouse (2007, p. 3) â€Å"is a process whereby an individual influences a group of individuals to achieve a common goal†. As I continue to read and research this definition of leadership it has brought me to question how does a leader influence others to achieve that common goal? Where do I stand within this leadership definition and what do I need to accomplish as I pursue my leadership desire? In order to accomplish my desire to become a good leader I must understand the characteristics I possess and those I do not. Leaders, whether good or bad influence people, maybe not in the way that the organization benefits from but influence just the same. A good leader will have good work ethics, good communication skills, lead by example, have a desire to achieve the vision and goals of the organization, obtain trust from the organization and their team members, have a drive and desire to see a need for change and act on it when needed, and have a desire to learn from others within the team. Realities Some of the realities that face leaders today are the ever changing work environments. As technology evolves, as our workforce becomes more diverse in skills and culture we as leaders need to be adaptable and ready to make changes. Good leaders need to continue educating themselves through any means possible and be willing to educate those on their teams. As a leader in the health care industry I agree with some current trends confronting the health care system today as seen in Exhibit 1. 1 in our text Leadership in Healthcare (Dye, 2010. p. 5) Growing number of uninsured Increased emphasis on patient safety and equality Diminished revenue sources and decreased reimbursement Uncertain implications of healthcare reform Pressures to invest in electronic record systems and other clinical/information technologies Demands to hold down costs Closer scrutiny of pay-for-performance schemes Aging of the population and changes in worker and patient ethic/cultural demographics Higher expectations from consumers Professional shortages and decreasing recruitment pools Need for building renovation/construction and equipment purchase Rise of social media, Internet commerce, and wireless functionality Advances in Pharmaceuticals, genomics, and medical interventions Public calls for transparency and accountability, and growth of regulations Physician integration and alignment, including the employment of physicians These trends will continue to exist unless the leaders of today and tomorrow learn to be adaptable and progress through the changes or they will be left behind. And the more the complex system is the more demands are on the leaders to perform. History As I was growing up, I never thought of my parents as leaders. On a personal level, in reality they are leaders. Whether bad or good they influence us, as their children, to accomplish goals. Abraham Lincoln once said in his Temperance Address, February 22, 1942, â€Å"When the conduct of men is designed to be influenced, persuasion, kind, unassuming persuasion, should ever be adopted. It is an old and true maxim, that a â€Å"drop of honey catches more flies than a gallon of gall†. (leadershipnow. com) My father was (the boss) an Authoritarian leader. He had always told us what he wanted done and how he wanted it done. (Clark, 2004) I never knew this was a style of leadership as I was growing up but I did know this was not a good way to influence others. Although a leader possesses authority to accomplish goals the power does not make anyone a leader. A good leader will influence people to want to follow them â€Å"rather than simply boss them around†. (Clark, 2004). Reflection The question whether or not a leader is born or taught is yet to be questioned. To refer to a particular individual as a â€Å"natural born leader† I believe is somewhat deceptive, however, an individual can certainly possess a number of the characteristics that are consistent with desirable leadership. Today, as I reflect on my own evaluation of my Professional and Personal Values (Dye, 2010) I have realized I do possess some of the characteristics of a good leader. For instance, I always try to lead by example. I will never ask a subordinate to do something I am not willing to do myself. In my current position I am a Medical Office Coordinator at a physical therapy facility. I am the second in command under the director of the clinic. The previous coordinator would always have the technicians do all the cleaning and filing for her. I believe as an employee within this clinic, to achieve the goals of the clinic, I have an obligation to influence those who work within our team. Also, I have a good work ethic and always have a desire to achieve goals. According to others, that evaluated me, some common characteristics I possess are that I always have respect for my team and keep my word. That I have a desire to learn from others and have a respect for their opinions. For example, as our team was getting ready to purge patient files and making room for new patient files we discovered we needed more room. As a common goal for the clinic we as a team came together and put in place a procedure that accomplished this goal. As the teams leader I could have just demanded a way to make more room or could have just told them to do it any way but I thought since all of the team members were working on the same goal, patient care, we all needed to work on this task together. Room for Improvement Although I do possess characteristics of a good leader there is always room for improvement. I tend to avoid conflict. I avoid conflict in fear of disappointing someone on the team. This is also where I lack in communication skills and trust in myself to know whatever the conflict I should be able to listen and evaluate the conflict and try to solve the issue. Although, I do have good communication skills when it comes to relaying the message with regards to goals and what is expected of my team members I still feel I need to enhance my conflict resolution skills. When I became the Medical Office Coordinator for the physical therapy clinic I knew I needed to work closely with the director of the clinic. The director was new within our clinic and she was not flexible in her schedule to accommodate the patient’s needs. At first, it was hard to deal with this and I was not able to bring this conflict to her attention in a positive way to effectively resolve the problem. As weeks went on I saw that it was affecting my desire to be there. Ultimately, the director was fired due to her lack of commitment to the clinic. As I look back on it I realize now that maybe if I would have communicated to her the dilemma I was facing we could have come to a resolution and maybe she would still be there. There is so much more yet to learn. As I read through the Self-Reflection Questions (Dye, Garman, 2006) there is so much more to being a good leader than just leading by example and inspiring my team. I now realize I need to have a clear vision of my personal conviction, emotional intelligence, trust, a desire to achieve goals and inspiring others.